Welcome to Open Imagination – a full service creative studio offering graphic design, illustration and advertising services from idea generation to final on line or printed material. By running the business currently as an expandable 'one-man-show' I can keep fees reasonable and contract in experts as needed from my network of trusted professionals. In my own personal capacity, I completed a four year degree in Information Design at the University of Pretoria in 1993 and landed my first job as assistant Art Director at Hunt Lascaris TBWA at the beginning of 1994. Since then I have been working as Art Director and Creative Director in the advertising industry in SA and also spent 2 years working as designer in London, UK. In 2006 I registered my own business, Magnet Design and Advertising, and began doing work for a handful of small businesses – servicing their marketing and graphic design needs. The idea to re-brand Magnet Design and Advertising was inspired by the mission to do work that is honest and emotive and the vision to change the world for the better.


 As creator of Open Imagination my mission is to make the world a brighter place by bringing creative ideas to life that capture the imagination and touch the heart. I strive to always be original, creative, effective and honest. Open Imagination was born from the belief that creativity can bring about positive change in the world,

a need for more imaginative communication and a desire to get real .


I believe there is no such thing as 'one-size-fits-all'. Like your DNA, your marketing should be original. Ultimately every challenge is unique and I strive to provide unique solutions that enable positive change in businesses and societies. Whether you have an all-inclusive campaign in mind, or a delicate design for an invitation, no job is too small or too big. I value all our clients equally and paying attention to personal details is my favourite pass time. Have a look around and if you like what you see, please get in touch and let's create something amazing together.


Contact Gerald Bedeker, Creator, on 071 634 5602